This video has been circulating across blogs and web sites recently… and it’s great, watch:
Now, read and interesting commentary about the phenomenon HERE.
The point is: this thing here is more HipHop than 50 Cent or Kanye, because the artist used the technology in an unusual way to create something new, which is essentially the heart of Hip Hop (with the capital letter). To save Hip Hop, I think we need to go back to the roots and find new ways of making music.
Today’s rappers are only building standard songs with standard equipment, following over and over the standard “rap song” clichè, repetitive and uninteresting after 30 years of listening. They make beats with AKAI 5000s or whatever, they’re using machines designed specifically for rap songs! How could you be more predictable? Sure, they can still make dope songs, but they’re only repeating the same creative process over and over, which is the exact opposite of art.
Hip hop was born from tweaking the existing technology, and using it in NEW ways to express yourself. That’s what it’s all about. Like the article says, this is your next Elvis (or Kool Herc), baby.